Level Up! Philippines rocked the i-cafe industry with its trade launch entitled “Elevation: To the Top with Level Up!”, held at C3, The Events Place, last February 9, 2007.

Bright lights, overflowing beer and a sumptuous buffet greeted cafй owners and special friends as they entered the main hall transformed into a gaming haven by Level Up personnel.

With almost 800 guests in attendance, popular gaming personality Iya Villania and Level Up’s own JC Medina started off the festivities with a video that recapped Level Up’s numerous accomplishments and the programs instituted in 2006.

The party rocked at a higher level as Level Up introduced new game updates and revealed its newest games like Perfect World, SilkRoad, RO2 and BethereCafe as rock-reggae band Sidhi performed a medley of all time hits like “What I Got”, “Born To Be Wild”, “Summer Romance”, “Come Together” and “I’ll Be Here Awhile”.

Apol Dionglay, Level Up’s Head of Sales and Trade Marketing, brought the celebrations to a fever pitch by unveiling the trade plans for 2007, most of which are targeting cafe owners.

And, as a gesture of appreciation, Level Up also gave away several amazing prizes, including a brand new Creative Zen V Plus, Nokia 3250 phones and an Intel dual core laptop!

Legendary Pinoy rock band The Dawn capped off the night with their signature songs “Enveloped Ideas”, “Iisang Bangka Tayo” and their own interpretation of the U2 hit and the unofficial trade launch anthem “Elevation”.

It was indeed a great start to what will surely turn out to be a great year for Level Up and all their partners.